While creating Twitter videos, always optimize for both mobile devices and the web, as 93% of video views come from Twitter app users. Twitter video sizes and specs: Mobile and web Tweets with videos get 6X more retweets than photos and 3X more than GIFs.Video ads can save over 50% on cost-per-engagement.Twitter optimized videos can drive a 33% increase in emotional engagement.Tweets with video attract 10x more engagements than tweets without video.Generates over 2 billion video views on Twitter every day.Twitter users like visuals, and video is the best way to engage, immerse, and entertain them. Why should you use more Twitter videos in your marketing? Couple that with the right hashtags and a tried-and-tested strategy, you have a winning campaign on your hands.
Video tweets take up more real estate on your audience’s feed, so they easily stand out. Twitter’s internal data suggests that videos are the best way to generate interest and impact. So with an audience of 353 million and a 72% increase in video watch time YoY, if Twitter video marketing isn’t on your radar, think again. The #1 reason people log on to Twitter is to discover something new and interesting.
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